SEGADriven is a SEGA news and information source that focuses on SEGA's console history, retro games and new software hitting the shelves. We want to share a love of great, quirky, clever and down-right fun games - something that SEGA have always specialised in. See below for the latest news, reviews and features added to the website.
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The Creative Assembly have revealed that work on Total War: Medieval III is now underway.
The 3rd entry in the Total War: Medieval series has been a long time coming, with Medieval II first releasing back in November 2006. You can check out the live action reveal trailer via the embed below:
Total War: Medieval III currently has no set release date. As it is currently in early development it may be some time before we hear more on the title. The game is being developed by The Creative Assembly.
The Immortal Empires DLC from Total War: Warhammer III is becoming backwards compatible for owners of either Total War: Warhammer and Total War: Warhammer II.
This expansion was already aimed at fans of the first two games, offering players a massive campaign map to play on using every faction from every game. Now the Immortal Empires experience is freely available to anyone who owns the first two Total War: Warhammer games. It will appear in your library as Total War: Warhammer III – Immortal Empires regardless of which Total War: Warhammer game you own.
You can check out the announcement trailer below:
Immortal Empires for Total War: Warhammer 1&2 is now available for free to owners of either game on PC.
The Creative Assembly have revealed a brand new expansion for Total War: Warhammer III is due to launch in Summer 2026 called Lords of the End Times. You can watch the cinematic reveal trailer below:
A more detailed in-game look at the Lords of the End Times campaign has also been uploaded in a separate ‘Campaign Fly Over’ video which you can view here:
Total War: Warhammer III is out now for PCs, originally releasing in February 2022. The Lords of the End Times expansion will be added in Summer 2026.
During a recent Q&A session, SEGA executives have admitted that they will use AI to assist game development but only in ‘appropriate use cases’.
SEGA execs have said, “rather than fully following the trend toward the large-scale development, we will also pursue efficiency improvements, such as leveraging AI. However, as AI adoption can face strong resistance in creative areas such as character creation, we will proceed by carefully assessing appropriate use cases, such as streamlining development processes.”
This is incredibly disappointing news as the use of generative AI is essentially admitting to art theft. Generative AI models are trained on existing artwork created by human beings and as a result it is an extremely abusive method of repurposing the work of others. AI is also harmful to the environment as it requires enormous amounts of electricity and water to cool the systems.
SEGADriven supports all human craft that goes into creative endeavours and firmly objects to the use of AI in creative spaces. Steam currently makes developers declare whether their games have made use of AI in its development which allows consumers to make informed purchasing decisions. Epic Games’s CEO Tim Sweeney has argued that developers should not need to disclose their use of AI as Steam’s system encourages “cancel campaigns” and “review bombing”. This is true, but it also disregards the fact that generative AI models are built on the theft of artwork from human artists. Real people make games; not machines. It is insulting that CEOs continue to lay off development staff in favour of using environmentally destructive methods that put talented people out of work and destroy their livelihoods. This all happens while generative AI models filter all human creative endeavours through an ugly, soulless meat-grinder that will inevitably make all games look and sound the same. Generative AI has no use in creative spaces other than to make human art redundant, which is a gross misunderstanding of what art is.
SEGADriven will continue to highlight any use of generative AI that SEGA use in their games to allow our readers to make informed decisions about the software they purchase. This will continue until SEGA reverse their decision to use generative AI in assisting game development.
SEGA have decided to jump on the Labubu craze by releasing their own line of plush dolls based on characters from their own franchises. These new dolls are called SEGA Labbies and are due to be released at SEGA Store Tokyo and SEGA Store Shanghai on the 19th of December 2025. Of course there’s a Sonic one, but more interestingly there’s a Kiryu Kazuma doll, and also a Joker from Persona 5 doll. This suggests they’re marketing to a wider market than just children.
SEGA have collaborated with Dwarf Studios who have animated this adorable stop-motion trailer to showcase the SEGA Labbies. Check it out:
SEGA Labbies will only be available to purchase from SEGA Store Tokyo and SEGA Store Shanghai from the 19th of December 2025. There is currently no word on if these will receive a wider release after that.
Premium DNA toys have revealed they are producing an official Sparkster/Rocket Knight Adventures action figure in collaboration with Konami.
This 1/12 action figure comes with 30 points of articulation, stands at 4.5 inches tall, has 3 swappable faces, 2 different swords, a set of goggles, an extra set of hands, and a removable jetpack and tail. The base figure will cost $64.99, but a limited edition variant with metallic armour and packaging based on the Japanese Mega Drive box art will cost $74.99.
Napple Tale: Arsia in Daydream is a platform game from 2000 that was developed by Chime and has been locked into Japan exclusivity for its entire existence. Thankfully in 2019 the game received an English fan translation courtesy of Cargodin who opened up the game to a whole new English-speaking audience.
Members of Bowling for Soup, Punk Rock Factory and Wheatus have joined forces to record and release a brand new version of Endless Possibility; the theme song from 2008’s Sonic Unleashed. Jaret Reddick of Bowling for Soup sung on the original version of the song which was composed by Tomoya Ohtani.
You can check out the music video for the 2025 version of Endless Possibility via the embed below:
Endless Possibility 2025 by Bowling for Soup and Punk Rock Factory featuring Wheatus is available to purchase on all good online music platforms right now.
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