SEGA have decided to jump on the Labubu craze by releasing their own line of plush dolls based on characters from their own franchises. These new dolls are called SEGA Labbies and are due to be released at SEGA Store Tokyo and SEGA Store Shanghai on the 19th of December 2025. Of course there’s a Sonic one, but more interestingly there’s a Kiryu Kazuma doll, and also a Joker from Persona 5 doll. This suggests they’re marketing to a wider market than just children.
SEGA have collaborated with Dwarf Studios who have animated this adorable stop-motion trailer to showcase the SEGA Labbies. Check it out:
SEGA Labbies will only be available to purchase from SEGA Store Tokyo and SEGA Store Shanghai from the 19th of December 2025. There is currently no word on if these will receive a wider release after that.
Premium DNA toys have revealed they are producing an official Sparkster/Rocket Knight Adventures action figure in collaboration with Konami.
This 1/12 action figure comes with 30 points of articulation, stands at 4.5 inches tall, has 3 swappable faces, 2 different swords, a set of goggles, an extra set of hands, and a removable jetpack and tail. The base figure will cost $64.99, but a limited edition variant with metallic armour and packaging based on the Japanese Mega Drive box art will cost $74.99.
A whole slew of new additions to our Merchandise section have just gone live on the website. Please see the full list of changes, updates and additions in the list below:
SEGA have partnered with toy manufacturer Console Heroes to launch a line of toy Mega Drive cartridges that open up to reveal a diorama and figures based on a selection of Mega Drive games. There are currently 5 sets available to pre-order from Entertainment Earth and the entire toyline appears to be North American exclusive at the time of writing.
The 5 sets are themed around Sonic the Hedgehog 2, Sonic the Hedgehog 3, Super Street Fighter II, Altered Beast and a Supervillain Boss Bundle Playset that comes housed in a opening Mega Drive console playset; complete with cartridge storage tray for the cartridge playsets. The cartridge playsets are priced at $17.99 each, while the boss bundle is priced at $39.99. You can see some photos of each playset opened to show its diorama in the image gallery below:
If you’re based in North America and want to pre-order these Console Heroes playsets then you can place your orders at Entertainment Earth right now. The playsets are due to launch later in August 2025.
A new SEGA history book is on the way! The History of SEGA by Joe Douglas is a 216 page hardback book being published by White Owl that you can pre-order right now through Pen and Sword Books. Pre-ordering will save you £6 off the recommended retail price of £29.99. This is an unofficial publication and not endorsed by SEGA themselves.
The History of SEGA is promising a detailed chronicle of SEGA; starting with their “humble beginnings as a small American company to the entertainment juggernaut they would become”. The book will also contain 100 colour illustrations. The book’s description on the Pen and Sword online store also promises the following details:
See how SEGA’s brazen approach to video games marketing helped them become the top player in the field!
Feel the excitement as SEGA explores the bleeding edge of gaming technology, for both good and ill!
Experience the ramifications of decisions SEGA would make that would change gaming forever.
A fresh batch of additions have just gone live in the various merchandise sub-sections of our website. See below for the full list of additions and direct links to their sub-sections:
A new selection of additions have now gone live in our Merchandise section. These include cover scans to a selection of Archie Sonic the Hedgehog comics as well as the addition of the Knuckles Paramount+ show on blu-ray. See below for the full list of additions:
Hasbro have announced the latest series getting a crossover with the Transformers- and it’s none other than Sonic the Hedgehog, with a two-pack of new Autobots set to land in Summer 2025.
Transformers Collaborative: Sonic the Hedgehog x Transformers consists of an action-figure two-pack, featuring Autobot Blue Booster (based on Sonic’s car from Team Sonic Racing) and Autobot Wingtail (based on the Tornado). The robot modes are unsurprisingly robotic takes on Sonic and Tails themselves. Their official summary from Hasbro is as follows:
The worlds of TRANSFORMERS robots and Sonic the Hedgehog collide with the Sonic the Hedgehog x TRANSFORMERS mash-up pack! Inspired by Sonic the Hedgehog characters, these 5-inch action figures convert from robot to alt mode and feature accurate deco and details. The Blue Booster figure converts between robot and car mode in 27 steps. The Wingtail figure converts between robot and biplane mode in 32 steps. Comes with accessories including ring shield and jewel accessories for the Blue Booster figure, and a detachable engine thruster that becomes a blaster for the Wingtail figure.
The two-pack will go up for pre-order on December 10th. In America, this set will be exclusive to Target, with limited stock for Premium members of Hasbro’s Pulse store. In the UK it’s unlikely to be exclusive to any particular store, based on past trends. The pack will retail for $49.99, and launch in Summer 2025.
Catch the stylish trailer for the duo above, and then check out the plethora of high-res images sent over by SEGA below (after the jump!). Will you be picking up this collaborative set? Because we know we will! Sound off in the comments. (more…)
When Tracker isn’t playing SEGA games, he’s talking about SEGA games. Or drawing about SEGA games. Or all of the above. You can also catch him over on Twitter.
Read-Only Memory, the publishers of SEGA Mega Drive/Genesis: Collected Works, SEGA Dreamcast: Collected Works and SEGA Arcade: Pop-Up History, are going to open a Kickstarter for a new edition of SEGA Mega Drive/Genesis: Collected Works called SEGA Mega Drive/Genesis: Ultimate Works.
The Kickstarter will go live on November 12th 2024 at 5:30pm GMT. The publisher is aiming to ship the book to backers in Spring 2025. Read-Only Memory are promising the addition of new archive material that they have discovered since the original SEGA Mega Drive/Genesis: Collected Works was published back in 2014.
You can subscribe to Read-Only Memory’s newsletter for news and access to the Kickstarter as soon as it goes live on November 12th by clicking here.
A new compilation of SEGA Rally Championship music is being released by Wave Master for the game’s 30th anniversary. SEGA Rally Championship -30th Anniv. Album- releases on October 17th 2024 in Japan and features 2 discs containing the full arcade and Saturn soundtracks alongside bonus tracks.
The real highlights are 3 new additional arrangements that were orchestrated by Takenobu Mitsuyoshi and Kenichi Tokoi. These include new versions of the songs ‘My Dear Friend, Rally’, ‘Getting Muddy’ and ‘Desert Replay’.
If you’re interested in importing the CD then links to every online store stocking the title are available from the album’s official website.
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