SEGA Japan are officially teasing a Sonic the Hedgehog collaboration with LOM BABY – a company that basically exists to grift NFTs, cryptocurrency and generative AI slop.
While there is no official word on what this collaboration will entail, the fact that SEGA are happy to associate their franchise all about fighting back against an evil dictator who is looking to pollute the enivornment with a company that thrives on producing “transmedia” based around cryptocurrency, NFTs and AI generated imagery seems misjudged on a massive scale.
Regardless of what becomes of this collaboration, I think SEGA need to try harder to work with companies that don’t work in speculative markets like crypto and NFTs, or generative AI which is proving to be massively damaging to the environment. It’s also a technology that steals the work of human creatives and regurgitates it into something soulless and wasteful.
I know that SEGADriven is a fan site and we normally don’t highlight subjects we aren’t passionate about, but to ignore collaborations like this and not call it out is to betray the thing we love. If you can’t criticse something you love then it will never improve, and this is a prime example of that. SEGADriven will not support this endeavour and we urge SEGA to withdraw their involvement with LOM BABY urgently.
[Source: The Sonic Stadium]
Webmaster and lead writer at SEGADriven. Likes old games, heavy music and too much pizza. Follow on Bluesky @sonicyoda
