SEGA Japan have sold their remaining stocks in their Japanese arcade locations to Genda Inc and will stop operating arcades themselves going forward. While the company will continue to produce arcade games, these will simply be sold to any Japanese arcade operators and all SEGA-branded arcade locations will now be rebranded as GiGO arcades. SEGA had already sold the vast majority of their operations to Genda Inc back in November 2020 with the remaining stocks being sold only amounting to 15% of their total arcade business.
It’s another big loss to SEGA Japan’s arcade business which has been one of the country’s strongest up until the COVID-19 pandemic forced arcade operators to close their doors and limit indoor capacity. Back in September 2021, SEGA Japan closed its flagship Ikebukuro arcade which ran for an impressive 28 years.
[Source: The Tojo Dojo]
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