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SEGA and Medal Dash Announce “Sonic Challenge”, A Virtual Run With New Merchandise Up For Grabs

SEGA has announced a collaboration with virtual marathon company Medal Dash; they’ll be putting on a Sonic-themed ‘virtual run’.

The idea is simple: run or walk 5K, 10K or 13.1 miles by the end of 2022, and you’ll get Sonic merch. That said, this is a paid event with limited slots, so it’s not just freebies. Sign-ups start at $34.95, and the swag on offer includes a die-cast medal, a running bib and some shirts.

It’s certainly a fitting way to leverage the Sonic brand, even if our aging brains can’t quite wrap our head around the entire ‘virtual run’ concept. The website does mention participants across the world, so it would seem this is open to UK residents too.

The official website is available here.

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