A line of Sonic the Hedgehog-themed charms with clip-loops that were produced by Forever Clever in 2024. The charms are sold in blind-bag packaging so you don’t know which charm you will get before the packaging is opened. The entire line includes 8 different charms.

Additional Images
Packaging Front
Packaging Back
Sonic & Tails Clip Charm

A line of Sonic the Hedgehog-themed mystery discs that include a disc launcher in every packet. These were produced by Forever Clever in 2024. Each packet contains 2 mystery discs and a disc launcher, with a total of 12 mystery discs to collect. The discs and launcher are sold in blind-bag packaging so you don’t know which discs you will get before the packaging is opened.

Additional Images
Packaging Front
Packaging Back
Disc Launcher with 2 Discs

A Hatsune Miku: Project Diva F 2nd branded canvas bag given away with Japanese pre-orders of Hatsune Miku: Project Diva F 2nd.

Additional Images
Reverse of Bag

Official SEGA of Europe merchandise. Small, rock sweets with the message “I love SEGA” running through the middle.

Official merchandise sold at the SEGA Joypolis in Tokyo as a part of the 20th anniversary celebrations for Sonic the Hedgehog.

Additional Images
Front of Packet
Back of Packet

A 2007 enamel pin badge that features renders of Mario and Sonic and the Mario & Sonic at the Olympic Games logo.

Additional Images
Reverse of Badge

A set of SEGA console charms won out of a UFO catcher machine. These are official SEGA of Japan pieces of merchandise.

Additional Images
Mega Drive II Charm
SEGA Mark III Charm
SC-3000 Charm

A series of collectible trading cards produced by SEGA Japan between 1996 and 1998. Franchises featured include Sakura Wars, Last Bronx and Virtua Fighter.

Additional Images
Selection of Sakura Wars Cards
Selection of Virtua Fighter 3 Cards
Selection of Last Bronx Cards – Reverse

An enamel key fob shaped like the SEGA logo.

This item came inside the SEGA record bag. It’s an overnight kit containing soap, moisturiser, a razor, a toothbrush, toothpaste etc.

Additional Images
Opened Survival Pack and Contents

A vinyl card holder with “SEGA Official Crew” printed on the front. This logo features the SEGA Pirate from the early 1990s SEGA TV advertising campaign produced by SEGA Europe.

A button badge from one the UK’s SEGA Park venues that dates to around 1997. Sonic the Hedgehog is featured alongside the SEGA Park logo. SEGA Park venues operated in the UK from around 1996 to 2013 and were largely just SEGA-themed arcades. Thank you to Mark Hughes for providing this scan.

Additional Images
Front View

Official SEGA of Europe merchandise. I was given this SEGA emblazoned record bag at a press event for the Sonic Spinball ride at Alton Towers. It contained a variety of different items related to the day.

A series of collectible trading cards produced by Panini in 1992. Cards are available in both landscape and portrait orientations and feature various Mega Drive, Master System and Game Gear games. Each card is based on a single game, with one side featuring a brief description of the game and the other side featuring tips for playing said game.

Additional Images
Selection of Landscape Cards
Selection of Portrait Cards

A Segaworld fridge magnet sold in the gift shop of the London, UK Segaworld venue that operated from the Trocadero near Picadilly Circus from 1996 to 2000. It features the Segaworld logo and artwork of Sonic the Hedgehog.

Additional Images
Front View

Sonic Boom Canvas Bag

A Sonic Boom branded canvas bag. We obtained two of these bags from various SEGA-hosted events; one from the Sonicfest 2014 event at the SEGA Joypolis on Odaiba Island and one from the Sonic Boom 2014 event in New York.

A 1992 set of spinning tops made by Tomy. The 2 spinning tops are modeled on Sonic the Hedgehog and Dr. Robotnik. They spinning tops are loaded into the launchers, wound-up and then fired into the top of the case to allow them to “battle”.

Additional Images
Fighting Top Case

A 100 piece Sonic the Hedgehog jigsaw puzzle produced by Waddingtons in 1992. Comes with a free badge and poster.

Additional Images
Completed Jigsaw Puzzle
Collector’s Badge

A series of fully licensed Barcode Battler cards made to be used in conjunction with Epoch’s Barcode Battler handheld game system. The cards are swiped through the Barcode Battler’s card reader to activate them as warriors in-game. The warrior’s stats are printed on the reverse of the card.

Additional Images
Sonic the Hedgehog Barcode Battler Card – [FRONT] [BACK]
Doctor Eggman Barcode Battler Card – [FRONT] [BACK]

A metal key fob featuring Sonic and the Sonic the Hedgehog logo.

Additional Images
Reverse of Packaging

An electronic playset that tasks the player with navigating a ball bearing up a Sonic-themed obstacle course. Manufactured by Tomy UK Ltd. in 1992.

Additional Images
Front of Box
Back of Box
Image of Sonic Mountain Quest

Sonic Unleashed Werehog Key-Fob

Official SEGA of Europe merchandise used in promotion for Sonic Unleashed. This is a metal key-fob shaped like Sonic the Werehog.

Additional Images
Key-Fob in Original Packaging

A Sonic X line of toys given away free with kids Happy Meals at McDonalds in 2006. Pictured here is the Knuckles disc launcher.

Additional Images
Knuckles Disc Launcher