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Posts Tagged ‘sega europe’

Feature: Yakuza 0 and the Disparity Between SEGA America and Europe

Tuesday, December 8th, 2015

yakuzazerologo

With the announcement of Yakuza 0’s release in Western territories, we’ve been introduced once again to the disparity of SEGA’s American, European and Japanese branches. In this feature we delve into the ongoing frustration that is being caused by the disparity between these divisions and why committing to one Western territory and not another is damaging trust between SEGA and its user-base.

Click here to read the full feature.

Sonic Boom Cartoon Airs in Europe Autumn 2015

Tuesday, September 30th, 2014

In what has to be one of the most peculiar decisions regarding Sonic Boom, the CG animated series that ties in with the video games will air in Europe in Autumn 2015 despite the games based on the series being released in November of this year.

The Sonic Boom cartoon airs in North America and France later this year which ties in nicely to the releases of the Sonic Boom video games which act as prequels to the series. The closer release windows for both the series and games in these territories are obviously designed to compliment each other and boost sales of the game as well as interest in the show.

So how does SEGA Europe intend on promoting the Sonic Boom games in the rest of Europe now the cartoon as fallen to late next year? Only time will tell but we’d bet some serious cash that the games are not going to sell as well in this territory when compared to France and North America unless SEGA Europe are willing to put some money into a big marketing campaign.

[Source: The Sonic Stadium]

Video Spotlight: SEGA Announce New ‘SEGA Central’ Web-Series

Tuesday, May 27th, 2014

SEGA have just revealed a new official web-series called SEGA Central which aims to give you insider news, behind-the-scenes previews, interviews and footage of SEGA’s upcoming releases. In addition SEGA have promised retrospectives that deal with classic SEGA games like Sonic Adventure 2 and Jet Set Radio.

The series is going to be exclusive to the SEGA Europe YouTube Channel so if you’re a YouTube user you can subscribe for future episodes.

Check out the announcement video below:

Cutbacks at SEGA Europe and US

Friday, March 30th, 2012

SEGA is to cancel certain titles and cut jobs in an attempt to “streamline” its’ focus.

SEGA have reported a significant loss for the financial year ending 31st of March 2012 and will go under a “structural reform” effective immediately. Reasons for the loss are said to be “challenging economic climate and significant changes in the home video game software market”.

The games that SEGA have cancelled have not been named at this time but the Sonic, Alien, Total War and Football Manager franchises are uneffected.

[Source: Eurogamer]

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