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Posts Tagged ‘design’

Sonic Movie Director Pledges to Change Sonic Design After Heavy Criticism

Friday, May 3rd, 2019

After heavy criticism of Sonic’s on-screen appearance in the first trailer for the Sonic the Hedgehog movie, director Jeff Fowler has made it clear that changes to the design are, “going to happen”. Fowler’s full tweet regarding the backlash is below:

“Thank you for the support. And the criticism. The message is loud and clear… you aren’t happy with the design & you want changes. It’s going to happen. Everyone at Paramount & Sega are fully committed to making this character the BEST he can be… #sonicmovie #gottafixfast”

This is quite an interesting development and something that likely comes with a heavy development and marketing cost. It also shows a greater commitment to protecting Sonic’s status as one of the most recognisable mascot characters of the nineties, who was previously reported to be more recognisable than Mickey Mouse in the 6 to 11 year old demographic in 1992.

The first Sonic the Hedgehog movie trailer has currently been viewed 21.7 million times with 283 thousand likes and 479 thousand dislikes. The film is due to be released in the US on November 8th 2019. Sonic himself will be voiced by Ben Schwartz.

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