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Posts Tagged ‘buyout’

SEGA Buys Out Atlus; Now Owns Persona & Guilty Gear IPs

Thursday, September 19th, 2013

SEGA Sammy have bought Index, the parent company of Atlus. The £88 million buyout gives SEGA a whole raft of Atlus IPs which include Persona, Etrian Odyssey and Shin Megami Tensei. The official comment from SEGA says:

“The Company believes that transfer of Index’s operations to Sega will create synergies, on the grounds that the deal will enable the Company to:

(1) gain access to prominent IPs in the home video game software, through which the Company can expect to achieve steady flows of revenue;
(2) expect further facilitation of revenue growth for the PC Online Game Business and Content Business for Smart Devices operated by Sega and Sega Networks Co., Ltd. by exploiting acquired prominent IPs and
(3) maximize the value of acquired IPs by effectively deploying them in the Pachislot and Pachinko Machines segment, Amusement Machine Sales and Amusement Center Operations segments.”

[Source: Eurogamer]

Microsoft Considered a SEGA Buyout

Friday, February 8th, 2013

Ex Microsoft executive Joachim Kempin has revealed that at one point Microsoft considered buying out SEGA before licensing out Windows CE for use in SEGA’s Dreamcast:

“There was always talk maybe we buy Sega or something like that. That never materialised, but we were actually able to license them what they call Windows CE, the younger brother of Windows, to run on their system and make that their platform.”

Ultimately, Bill Gates pushed to launch a console of his own and the original X-Box was born:

“For Bill this wasn’t enough, he didn’t think that Sega had enough muscle to eventually stop Sony so we did our own Xbox thing. There were some talks but it never materialised because Sega was a very different bird. It was always Sony and Nintendo, right? And Nintendo had some financial trouble at that point in time, so Sony came out with the PlayStation and bang! They took off, and everyone else was left behind.”

[Source: Eurogamer]

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